Welcome!

We’re so excited you’re joining us on Behind the Sold Sign, ARIVL’s fireside-style podcast where we explore the stories, people, and ideas shaping Edmonton’s communities, businesses, and real estate landscape.

Our conversations are warm, candid, and rooted in connection — real people sharing real experiences. Whether you’re a community leader, business owner, creator, or industry expert, we’re honoured to feature your voice and your story.

This guide walks you through everything you need to know before we hit record.

⭐ What Is Behind the Sold Sign?

Our podcast digs into the human side of community and real estate — the journeys, insights, challenges, and moments that shape how people live, grow, build businesses, and make an impact in Edmonton.

Think of it as a relaxed fireside chat — comfortable, meaningful, and genuinely fun.

📅 The Process: What You Can Expect

1. A Quick 5–10 Minute Pre-Call

We’ll connect briefly to go over:

• The episode topic
• Your goals
• Our User-Centered Episode Planning Canvas
• Any stories or insights you’d like to share

If you’re ready to get started, schedule your intro call here:

👉 https://calendly.com/jakiearivl/call

2. Recording in Your Space

We’ll come to your office or workspace — all we need is:

• A quiet area
• Room for 2 people
• A camera + basic lighting setup

A meeting room, quiet office corner, or lounge area works perfectly.

3. A Comfortable, 60-Minute Session

The full experience includes:

• 15–30 minute interview
• Quick pre-interview photo shoot
• Relaxed, conversational pace (nothing scripted)

We want you to feel comfortable, natural, and yourself.

4. A Bit of Social Collaboration

Once the episode is released, we’ll share:

• 3–5 reels
• The full YouTube video
• A blog recap on arivl.ca

We will tag you and your business across all platforms, and we appreciate you resharing clips to help amplify your story.

🔥 Episode Planning Questions

Below are the reflection prompts we use for each episode.

You do not need long answers — these questions simply help guide a meaningful conversation.

🧑‍🤝‍🧑 USERS: Who Is This Episode For?

1. Who do you imagine listening to this episode?
2. What type of person would benefit most from this topic?
3. What stage of life or business might they be in?
4. What challenges or dreams do they have right now?
5. What do you hope they walk away understanding about your work or story?

⚠️ PROBLEMS: What Challenges Do They Have?

1. What common frustrations do people face in your industry or community?
2. What misconceptions do you see all the time?
3. Where do people struggle to take action or make decisions?
4. What obstacles keep them from getting the results they want?
5. What is a problem you wish more people discussed openly?

💡 MOTIVES: What Drives Them?

1. What motivates people to seek you out?
2. What goals do they typically want to achieve?
3. What values influence their decisions?
4. What do they care about most in their process or journey?
5. What emotional drivers (pride, fear, hope, belonging) shape their choices?

😟 FEARS: What Worries Them?

1. What are people afraid might happen if they choose wrong?
2. What fears do they hesitate to admit?
3. What keeps them from moving forward?
4. What silent fears do you see often?
5. What long-term worries do people carry in your space?

🛠️ SOLUTIONS: What Value Will You Share?

1. What key insight do you want listeners to walk away with?
2. What practical advice do you give most often?
3. What’s one thing that could make their life easier or clearer?
4. What mindset shift typically helps clients or community members?
5. What is the one thing you wish more people understood?

🔄 ALTERNATIVES: What Do People Think Works?

1. What shortcuts do people try that usually backfire?
2. What common advice do you disagree with?
3. What “quick fixes” do people assume will help, but don’t?
4. What DIY solutions tend to create more issues?
5. What approaches keep people stuck?

⭐ COMPETITIVE ADVANTAGES: What Makes You Different?

1. What unique experience or perspective do you bring?
2. What part of your story or approach sets you apart?
3. What impact are you most proud of?
4. What feedback do clients or community members often share?
5. What strengths or values shape your work?

🎯 UNIQUE VALUE: Why THIS Episode Matters

1. What makes this conversation especially meaningful right now?
2. What transformation or takeaway will listeners get?
3. What potential aha moment do you want them to have?
4. What could this episode help someone understand faster?
5. If they only remember one thing, what should it be?

🎬 How to Prepare for Recording

Clothing Tips

• Choose solid colours
• Avoid distracting patterns
• Keep accessories minimal
• Wear what makes you feel comfortable and confident

On-Camera Comfort

• Bring water
• Silence your phone
• Relax — we’ll guide everything
• Treat it like a fireside chat, not a performance

📣 After the Interview

You’ll receive:

• Tags on all major posts
• Reels you’re welcome to reshare
• A link to the full episode
• A blog recap featuring your story and insights

Our goal is to highlight you — your work, your journey, and your impact on the community.

💬 Questions? We’re Here to Help.

📧 hq@arivl.ca

📱 780-224-5566

🌐 arivl.ca

Thank you for being part of this series.

We can’t wait to share your story with our community.

ARIVL – Your Real Estate Adventure Awaits!